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According to Laurie Pressman of the Pantone Color Institute blue is the most popular color on the spectrum internationally. The color blue has a long association with the serenity of a clear blue sky, and the cleansing waters of oceans. Blue skies are emblematic of optimism and better opportunities.

It is associated with freedom, strength and new beginnings. Blue is the color of power and protection. It is embraced as a constant, a message of dependability, stability and loyalty. It symbolizes wisdom, confidence, intelligence, faith, truth, and heaven. Blue is the color of freedom.

Blue symbolism affects many areas of our lives, including clothing choices, language and cliches, religion, health, interior design and art,

We trust blue as it is there for us every day. Through nature it welcomes and reassures us. Blue is also gender-neutral making it most popular color family across both sexes around the world, blue connects our global culture.

Blue is considered beneficial to the mind and body. It can slow down the human metabolism and produce a calming effect. Blue skies and blue water are full of positive meaning in all cultures. We live on the “blue planet”.

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