Red is the birthstone color for January. The traditional gemstone is Garnet. The color red can stimulate the strongest emotions of any color. Red may be considered the warmest and at the same time the most contradictory of the colors. This fiery hue is linked to passion and love as well as power and anger.
Red is commonly associated with love, passion and desire. Advertising for Valentine's Day is done predominately in red. Think of the red roses and red boxes of candy given as a symbol of love on that day. These associations could explain why people wearing red are consistently rated as more attractive by the opposite sex.
Red can also be used to represent power, wealth and prestige. The "power tie" worn by businessmen throughout the world is traditionally, red. The "red carpet" is only rolled out for the most prestigious celebrities and dignitaries. The color red represents energy, strength and courage